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Wednesday, September 20, 2006

Taste the Mammal



When I get sick where do I turn? Medi-vac? Witch doctors? Antibiotics? Ointments? Tiger Balm? NO. I go straight to the source of all healing. SCHWEPPES.

Down and out? Tummy hurting? Mothers around the world know that nothing hits the spot like a crisp Schweppes Ginger Ale. Why is Schweppes so finger licking good? I’ll tell you why.

Let’s start at the beginning. In 1783 Jacob Schweppes took a magical carpet ride to Geneva. One night, with ginger schnapps on his lips, Jacob fell upon a hidden fountain. Erupting geysers flew into the air, filling a pool of deep fizzy wonder. Swimming through the pool dolphins splashed and played, flippers gently stirring this mysterious solution.

Today every bottle of Schweppes is embossed with a symbol and signed by Jacob himself. Jump on the fast train to health, swim with the dolphins, and shake the hand of the genius, every bottle is a capsule of that ancient fountain. Go ahead, refresh your soul.

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